Here, in dazzling red and black words and pictures, is an all-purpose guide that shows how to bring about effective social change by combining the emotional power of the arts with the strategic planning of activism. Join the co-founders of the Center for Artistic Activism as they draw lessons from pop culture and mainstream marketing, delve into explorative teachings on ethics and evaluation, and set out the promises and pitfalls of the creative process and utopian thinking. The Art of Activism brings together the authors’ extensive practical knowledge—gleaned from over a decade’s experience training activists around the world—with theoretical insights from fields as far-ranging as cultural studies and cognitive science. From the United Farm Workers’ boycott movement in sixties’ California to a canal-side beach in present-day Saint Petersburg, these pages are packed with contemporary and historical case studies that have been shown to work in practice.